| | I got a response from 107.5. I even got a direct line in to the programming director, and we chatted about 20 minutes on why the station does what it does. Being a Top 40 station, it has a standard rotation of that number of songs plus about 40-50 that are randomly inserted throughout the week. Therefore, you WILL hear the same song (or artist) roughly every hour and a half by design. The station does sampling every week of a particular demographic to obtain its list of "popular" songs -- the 18-34 year old female. Yep, you read that right. The music for the station is designed with women in mind (probably because of the value of the advertising dollar). Songs from several weeks/months ago are randomly inserted into the survey to see if they should be played again, and some make the cut. Sir Mix-a-Lot has somehow survived the test every time, but other artists like Nelly are cut, never to return again.
We both agreed that "Back In the Day Sunday" is our favorite segment, but because of programming times, it can't be extended. :(
So in conclusion, the reason why the music at radio stations like 107.5 sucks: women pick it.
Ha!
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| | Posted 11/13/2006 4:31 PM - 23 Views - 8 eProps - 7 comments
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